by Will Marsh | Jun 5, 2026 | Advice
Key Summary An effective social media strategy for Irish car dealerships focuses on five areas: vehicle content, customer stories, educational posts, staff content and community engagement. Most dealerships should post 5-7 times per week, prioritise short-form video,...
by Will Marsh | Jun 5, 2026 | Advice
A customer walks into your showroom, finds a vehicle they like and agrees on a monthly payment that fits their budget. The application goes to a lender. A few minutes later, the answer comes back… Declined. Every dealer and broker in Ireland knows the feeling....
by Will Marsh | May 18, 2026 | Advice
The Irish market keeps leaning in one direction. Drivers are asking for lower running costs, but many are still stopping short of fully electric cars. They want something familiar, practical, and easy to live with. Hybrids sit neatly in that gap. Recent Irish market...
by Will Marsh | May 18, 2026 | Advice
Irish buyers are arriving on forecourts with more money than they had a year ago. The average car-buying budget has climbed to €21,300, up €1,900 year on year. At the same time, ownership cycles are getting shorter. Drivers are now changing cars every 5.2 years on...
by Will Marsh | May 18, 2026 | Advice
The New Math On Right-Hand Drive Units Let’s talk straight about the transporter arriving from Great Britain. The days of making an easy three grand on a basic diesel saloon are over. Brexit paperwork, shifting VRT bands, and those heavy NOx levies completely changed...
