When it comes to buying a new car, timing can be everything. Not only can the right time of year save you money, but it can also provide access to a wider selection of vehicles. Whether you’re looking for the latest model or hoping to snag a deal on a used car, understanding the automotive sales cycle can give you a big advantage. Here’s a guide to help you pinpoint the best times to buy a new car in Ireland.
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End of the Calendar Year
December is often touted as the best time to buy a new car. Dealerships are focused on clearing out inventory before the year ends to make space for new models and to meet annual sales targets. This rush to meet year-end goals can translate into substantial discounts and attractive financing options. You can expect competitive pricing and a willingness from dealers to negotiate to achieve their sales targets.
End of Each Quarter (March, June, September, and December)
If December doesn’t align with your schedule, consider the end of any quarter. March, June, September, and December can be great times to buy as dealerships again push to meet quarterly sales targets. During these months, you’re likely to see lots of promotions and incentives designed to boost the dealer’s sales figures.
Out With the Old
The automotive industry typically rolls out new models between the end of summer and early autumn, making this period another great time to buy. As dealerships make room for new arrivals, prices on current-year models might be reduced significantly. This changeover period can vary depending on the made and model, so it’s wise to research when a new version of your preferred model is expected to be released.
Holiday Sales Events
The demand for certain types of vehicles fluctuates with the seasons. For instance, convertibles are more popular in the spring and summer months. You might find better deals on these models in the autumn or winter. Whereas SUVs and 4x4s tend to be in higher demand as the weather turns colder, so consider purchasing these vehicles in the off-peak seasons for potentially lower prices.
Last-Minute Deals
While this strategy might not be as effective as those listed above, buying a car later in the month can still be beneficial. Salespeople who are behind on their monthly targets might be more receptive to giving you a better deal as they strive to meet personal and dealership quotas.
When New Registrations Roll Out
In Ireland, new car registration plates change twice a year—in January and July. A lot of people prefer to buy a car with the latest registration plate, making these months particularly busy for dealerships. However, buying just before these changes can also be advantageous as dealers may offer discounts on cars with the outgoing plate to clear out inventory.
Off-Peak Times for Specific Models
Consider the seasonality of certain types of cars. For example, convertibles are more in demand during spring and summer. You might find a better deal on one of these models in the off-season, like late fall or winter. Similarly, four-wheel-drive vehicles become more popular in autumn and winter due to their performance in poor weather conditions, so summer might be a quieter time to negotiate a good price.
Do Your Research
While these guidelines can help pinpoint the best times to buy a new car, the ideal moment also depends on your specific needs and circumstances. Keep abreast of local dealership promotions and national sales events that could impact pricing and availability.
Ready to Finance Your New Car?
At LM Operations, we offer tailored car finance solutions to help you get behind the wheel at the right price and at the right time. Whether you’re looking to take advantage of a seasonal sale or simply need a new car quickly, we can help! Click here to get your new car budget.